The NHS needed a visual for a poster that would illustrate their structure and values. They were looking for an image that would encompass this.
With a mass of material, I needed to keep the image simple and punchy. I came up with the idea of a Solar System metaphor to capture the brief. The opportunity to draw the cute retro spaceships was an added bonus.
My work for the NHS has also included a visual illustrating the goals of a clinical commissioning group (CCG). I attended a brainstorming meeting during which I suggested that the CCG could be represented as a garden and the delegates all contributed ideas which I incorporated into the final image.